But sometimes, looking at images isn’t enough for consumers to make a buying decision. Images can only contain a limited amount of information. If an image contains too many words, it might look busy and hard to read. So, in what other way can you inform consumers about how your product can benefit them?
A recent survey reports that 86% of businesses experience more site visits when they use video advertising to promote their products. Further, a whopping 94% of video marketers shared that using videos to explain their products or services helped people gain a better understanding of what they offer.
The same survey also shows that 84% of consumers said they bought a product after watching a video advertisement about it. When asked about how they’d prefer to learn more about a brand, product, or service, 69% of the responders said that they prefer watching a video, while only 18% and 4% said that they prefer reading texts and infographics, respectively.
Videos allow you to share more information about your products faster
Promoting your product with a video lets you include as much information as you can about it. A video would also let consumers discover the features and benefits of your product more quickly. If you add a compelling call to action, you can encourage viewers to purchase your product right after watching the video.
Videos appeal to multiple senses
The audio and visual elements of a video can make it more appealing to many people than simple text. You can produce an engaging video by combining eye-catching visuals with interesting sound elements and a presenter who can effectively convey the message you want to deliver. This can help you make a strong emotional impact on your audience, which can convince them to choose your product over what your competitors offer.
Videos help increase conversion rates
While people do spend time on research before they make a purchase, they usually don’t have the patience to read lengthy posts about a product. If your video advertisement is short and concise, you can immediately provide the information your viewers need to know. In effect, this can increase consumer understanding and lead to higher conversion rates.
Login to your Seller Central account
Keep in mind that you can’t manage and upload videos if your account is suspended or your selling rights are revoked.
Navigate to the Upload and Manage Videos page
Click on the Upload Video tab, which you can find at the top-right corner of the page.
Enter the necessary information
Upon clicking the Upload Video tab, the following fields will appear. Review all the information you’ve entered before clicking the Submit button. Do note that currently, the Upload Video doesn’t have an edit feature. When your product video goes live, you can only change the title, thumbnail, or associated ASINs. If you want to make changes to your video, you have to re-upload all the information. Typically, review and approval can take seven working days or longer, especially during peak periods. If your video is approved, it will go live within 48 hours. In case you don’t see your video even when its status is live, try checking your product detail pages. The images in your product detail pages should not exceed six images. If such is the case, remove some of the images, so your video can appear.
Shorter is better
While you can upload a video with a maximum file size of 5gb, you don’t have to exhaust this. Limiting the length of your video within 15 to 30 seconds is enough to highlight how your product can make people’s life better or solve a problem they’ve been struggling with. Anything longer than 30 seconds could make viewers lose interest.
Perfect timing is key
If you’re creating a 15-second video, make sure that you capture your target audience’s attention and emotion within the 5-second mark. Also, it is essential to place your brand logo within those first few seconds so viewers can immediately recognize and remember it.
Branding must be consistent
It isn’t enough to just show your brand logo within the first part of your video ad. You must also place it at the middle and end of the video whenever necessary. Also use colors and fonts that are consistent with your brand’s style.
Add captions and background music
Adding closed captions to your video is beneficial to both people who are Deaf or hard-of-hearing and people who prefer watching videos on mute. For extra points on the sound department, adding background music can make your video more appealing and appear more professionally done. But if you want to leave a lasting emotional impact, the right background music can make a significant difference. Just make sure that you use royalty-free music or copyrighted music with permission.
Keep it simple
There’s nothing wrong with incorporating stylistic visual and audio enhancements on your video to make it more appealing to your audience. Creating a video lets you unleash your creative side, but always keep in mind that the purpose of your video ad is to inform and convince potential buyers to choose your product.
Explainer video
This type of video is ideal for showcasing products that are designed to solve a specific problem. An explainer video should clearly state what problem the target audience has, how your product or service can fix it, and why consumers should choose your product over other products on the market. You can use animation (chalkboard, infographics, 3D motion graphics, cartoon figures, or product simulation), real objects, live people, or a combination of these elements to describe how your product works.
Product showcase video
In a product showcase video, you highlight the main features and benefits of the product you’re offering. Product showcase videos are commonly used in promoting furniture, appliances, or jewelry. An effective product video showcase should provide a complete view of your product. Using a white background helps your audience see your item clearly. You can include animated text to add emphasis on the main features.
How-to video
A how-to video is similar to a product showcase video. This type of video shows your product typically against a white backdrop. The only difference between a product showcase video and a how-to video is that a how-to video shows a person demonstrating how to properly use or assemble your product.
Brand story video
A brand story video lets you share your brand’s mission, vision, and core values. You can also include a brief history of your business, describing the events and challenges that led to its inception. This type of video ad is experiential—it makes viewers feel as if they are part of your journey. A brand story video can help you connect to your viewers’ emotions, engage them on a deeper level, and build trust and loyalty.
Customer review video
Promotional video
A promo video is also called a commercial. In a promotional video, you show how your products are useful in the real world. For example, if you’re selling bike helmets, you can show a model wearing the helmet in different scenarios, including riding in the city, mountain bike trails, or skate parks. The Image Block block always displays the most recent video upload. You can also delete a video by removing the ASINs associated with it. To do this, go to the Upload & Manage Videos page and then look for the product video. Click on the Manage button then remove the ASINs before saving. Keep in mind that at least one ASIN must be associated with each video for it to show on your listing.
